(convenient eh?) Consumers will pick them up and try them because they are pretty and have a pretty name. Since “Scarlett Mangoes” and “Red Mangoes” aren’t real varieties, the consumer can’t find any real information about them. The “Scarlett Mangoes” and “Red Mangoes” are for folks who don’t know any better – mango newbies. And the people that don’t know about Ataulfos, but are curious, may go home, check them out on the Internet, learn that they are a good variety, and buy them next time.
Why? Because a fair number of people know about Ataulfos. AND more to the point of this post, Ataulfos are REALLY YUMMY – so OF COURSE, Safeway chooses to label the good variety correctly. Guess what was right next to the “Scarlett mangoes”? It gets worse – and this is how I know they are trying to put some serious BS over on the public and really the reason that I decided to write this post. The first thing everyone should know is that there is no such thing as a “red mango.” AND there’s no such thing as a “Scarlett mango.” This is just the way that Safeway chooses to label & market crappy mangoes to consumers because the name sounds appealing. Today, the potentially crappiest mangoes on earth were labeled “ Scarlett mangoes.” ARE YOU KIDDING ME? “Scarlett?” That’s some serious mango Kool-aid, Safeway. The “ red mango” label always irked me, but today Safeway really upped the ante. In the past, I’ve seen Tommy labeled at Safeway as Red Mangoes. (no, I’m not exaggerating – not even a little) Tommys might, in fact, BE the crappiest mangoes on earth, but I’ll hold off on pronouncing them as such for the moment. And as it typically goes, Safeway is stocking some of the crappiest mangoes on earth, the Tommy Atkins mangoes. Now I’m just ticked off because it seems they are hell bent on deceiving consumers with their mango marketing.
I’d seen crappy mango labeling before at Safeway and have tried to grin and bear it. I went to Safeway this morning to grab some milk, cereal, & juice for breakfast and meandered into the produce aisle. Maybe I’m just cranky this morning OR MAYBE someone in the corporate office at Safeway needs a swift kick in the *ss and a new job, preferably one that doesn’t involve mango buying & marketing. Really Safeway? Your Produce Marketing BS is being outed… Right Here.
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